Taxidermy Trails - Comprehensive Communications Project

The Taxidermy Trails TV Series is a good example of our comprehensive production and communication services. This totally new and unique program was created from the ground up.

Utilizing raw footage of numerous hunting and fishing adventures we developed the show format, graphics, animated introduction, originally composed theme song and lyrics, and wrote voice over scripts for the hunting and fishing segments.

In addition to shooting the video and editing of the 13 episode series, we produced a variety of marketing materials and a press release package that was carried world wide after being picked up on the AP wire service. We also created two new thirty second commercials, and designed and constructed the official show website that drew more than 20,000 hits in the first 6 months.

We coordinated program promotion efforts nationally with the OutDoor Channel, and locally with Fox 8 and ABC 23. The format for “Taxidermy Trails” is simple and straight forward, the show host also president of the taxidermy school takes viewers on a series of breathtaking excursions all over North America. Shows include hunts for black bear on Prince of Wales Island, in Alaska; a bowhunt for bull elk in the mountains of Idaho; calling for wild turkey in the farmlands of Iowa; fishing for steelhead along the Niagara River; a horseback trip in the Rocky Mountains near Calgary Alberta for bull elk; and fly fishing for trout on Kettle Creek in Pennsylvania. In addition to detailed instruction on hunting and fishing, “Taxidermy Trails” aims to provide viewers with a basic education concerning modern taxidermy. If you’re interested in producing a local or national TV series or a single episode infomercial, contact us for a consultation.